Latest News from Lowepro

3 July 2008
2 in 1: Lowepro’s new Inverse AW belt pack provides photographers with two carrying alternatives in one stylish bag

The intuitive design of Lowepro's new Inverse 100 AW and 200 AW removes upper-body strain, making them the ideal belt packs for serious shooters. The bags can be utilised in two distinct carrying modes: worn around the waist by snapping on the contoured mesh lumbar belt or carried as a shoulder bag with the detachable 360° swivel padded shoulder harness. The built-in Lowepro All Weather Cover™ to protect the contents from rain, snow and dust. Carrying capacity is a pro-style digital SLR with attached lens as well as extra lenses, flash units and accessories.
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22 May 2008
Lowepro unveils the next generation of the Nova AW series of shoulder bags with a 360° Patented All Weather Cover™– a unique combination of access and protection for a digital SLR and accessories

The next-generation models of the popular Nova AW series of shoulder bags are designed to carry and protect a digital SLR and accessories in the most rigorous of weather conditions. The new models of Nova AW bags, available in six sizes, feature a new-generation 360° Patented All Weather Cover which provides complete protection from the elements while still allowing photographers to access equipment.
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29 April 2008
Lowepro expands its reach with the acquisition of Acme Made

DayMen Photo Marketing LP, owner of the Lowepro brand worldwide, is acquiring Acme Made as a complementary brand of protective cases targeted to a more upscale consumer. The company’s products have a distinctive look, derived from clean, architectural styling, use of designer textiles, and innovative high-tech materials. In addition to its signature line of bags and accessories, Acme Made further aligns with Lowepro in its offering of modern cases for digital cameras, smart phones and Apple iPods.
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22 April 2008
Lowepro's new cool and colourful Tasca pouches provide slip-in protection for mobile phones, PDAs and MP3 players

The Tasca is a range of colourful sleeves for personal electronics, including ultra-compact digital cameras, MP3 players, mobile phones, smart phones or PDAs. Tasca protects digital accessories and sensitive LCD screens from scratches and dings with its tactile neoprene fabric, while a magnetic top closure keeps devices safe. A carabineer attachment secures Tasca to a bag, lanyard, belt or other clothing. The soft, stretchable neoprene fabric of the Tasca 10 and Tasca 20 creates a barrier of protection while maintaining a slim design. Five vibrant colours allow consumers to match Tasca to their personal fashion, a set of luggage, or the latest colours of MP3 players and other mobile electronics.
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31 March 2008
Lowepro's new Spectrum series of camera pouches provides complete protection for compact point-and-shoot cameras

Combining durability, sturdy construction and an array of colour options, the Spectrum series of compact camera pouches enables snapshot photographers to safely take their cameras anywhere. The main compartment has a padded lining of brushed-tricot material to protect camera displays from abrasion. A zippered accessories compartment with an interior mesh pocket ensures safe storage and easy access to extra memory cards, while the water resistant fabric and reversed zippers prevent damage from moisture. Each Spectrum bag features a belt loop on the back of the pouch, an adjustable and removable shoulder strap and a webbed no-slip zipper pulls for rapid access. Available in five colour schemes the Spectrum 10, 30 and 50 pouches are durable, colourful and affordable, ideal for everyday use.
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December 2007
New Lowepro Cirrus series helps photographers shoulder the load – all day

Designed for maximum shock absorption & comfort, the Cirrus line enables equipment to be carried all day using extra-wide shoulder strap and curved, easy-grip handle. The shock-absorbent foam construction provides compact, pro-compact digital cameras and digital SLRs maximum protection along with optimal comfort and accessibility. The Cirrus line of shoulder bags is available in four models: Cirrus 100, 110, 120 and 140.
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December 2007
New Lowepro Flipside backpack series provides back-panel access to SLR equipment for great safety and comfort

Lowepro introduces two new ‘flipside’ camera backpack models to provide a secure and comfortable carrying option for a digital SLR camera with a lens attached, along with additional lenses and accessories. Both Flipside 200 and 300 feature a trim, lightweight design providing back-panel access to camera gear, ensuring equipment will be safe and protected.
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21 November 2007
New Lowepro Fastpack backpack series is light on its feet, heavy on features

Designed for maximum accessibility and storage, Fastpack backpacks keep tech-savvy photo-enthusiasts comfortable. The backpacks' triple-compartment design provides a durable, lightweight and comfortable carrying solution that holds a digital SLR camera, extra lenses or flash units, a notebook computer, and contains generous storage for accessories and personal gear.
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17 October 2007
The Lowepro Primus AW bag wins Innovative Product of the Year at the Camera of the Year Imaging Awards 2007–2008

The Primus AW particularly impressed the panel with its unprecedented use of recycled materials, as follows:

"Photography has often been involved in the promotion of environmental issues through the power of the picture, but it’s less common to have an imaging product which makes a direct contribution through the way it’s manufactured. Lowepro has been an innovator in the design of camera bags and backpacks for 40 years, and the company’s many ‘firsts’ include plastic buckles, contoured shoulder straps, all-weather covers, moisture proof zippers, a modular carrying system and the fully floating backpack. And this is beyond the vast variety of sizes, shapes and styles that Lowepro has introduced since the company was started in 1967. Not surprisingly, then, Lowepro has become closely associated with the wilderness and wilderness photography which makes its Primus AW camera backpack an even more significant product.

"Its interesting design elements aside, the big deal with the Primus AW is that just over 50 percent of the materials employed in its manufacture are recycled. You might be tempted to shrug your shoulders and say ‘so what?’, but this is to greatly underestimate what was involved to achieve this. The pack’s outer covering is mostly made from a tough material called Cyclpet which is derived from recycled PET plastic drink bottles. Lowepro has worked out that each Primus AW pack saves 22.6 drinks bottles from ending up in landfill and conserves 15,600 kJ or energy, 0.68 litres of refined oil and 0.002 of a barrel of crude oil. All this translates into a reduced impact on the environment which Lowepro specifically matches to the melting of the polar icecaps … the energy savings in one Primus AW pack equate to the heat required to melt one ton of ice in a 24 hour period. For this reason, for every Primus AW pack sold, a donation is made by Lowepro to Polar Bears International (PBI), a non-profit organisation established by the wildlife photographer Dan Guravich and dedicated to conserving the animal’s population worldwide.

"Not surprisingly, the Primus AW pack also includes some design innovations, including silent zippers which can be opened or closed without disturbing sharp-eared wildlife. Other features include an adjustable eight-point harness (‘Dryflow’ lined to wick away perspiration), an expandable camera compartment and expandable side pockets, a seam-sealed all-weather cover, access points in the pack’s lumbar support and a built-in memory card pouch.

"Lowepro is to be highly commended for taking this initiative, but even beyond its use of recycled materials, the Primus AW backpack is very much a product which offers real benefits to photographers … very possibly even helping to ensure we actually have something to photograph in the future."

June 2007
Protect that new digital video camera! Lowepro introduces the CLIPS series of shoulder bags

Maxwell International Australia and Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the Clips series of shoulder bags designed for today’s digital video cameras. The bags combine easy access to equipment and accessories with maximum protection from the elements.
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April 2007
Lowepro unveils the VERTEX line: ideal for professional photographers shooting in rugged outdoor environments

Maxwell International Australia and Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, is proud to announce the arrival of the NEW Vertex series of premium backpacks designed for the serious adventure bound photographer or sports journalist.
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October 2006
Lowepro celebrates 40th anniversary with the introduction of the PRIMUS AW backpack: industry's first photo backpack made from over 50% recycled materials

Maxwell International Australia and Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, are pleased to announce the imminent arrival of the Primus AW, a unique camera backpack commemorating the company’s 40th anniversary, due in Australia this winter.
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